Expressing identity in crossing to the New Year : a case study of the Malaysian Chinese Reunion Dinner
This study contributes to the growing cross-cultural body of literature of globalised consumer behaviour with pecific to CCT within the discipline of consumer research addressing the consumer identity of consumption. It explores the role of social influences in explaining consumer behaviour of a spe...
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Cardiff University
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.567421 |