Key characteristics and attitudes of airline passengers, with particular emphasis upon the low-cost sector : implications for pre-trip decision-making and airline choice
The inception of the low-cost carrier (LCC) into the UK in the early 1990s revolutionised passenger aviation. The now saturated short-haul market finds airlines increasingly manipulative of their business model, seeking to further differentiate their product offering from their rivals. With an abund...
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University of Westminster
2011
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.567561 |