The impact of market orientation on the performance of professional service firms
Market orientation theory is an integral and well established part of international marketing literature. The basic notion is that market oriented companies outperform organisations with a lower market orientation. Although many scholars agree with this concept and have provided empirical evidence t...
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University of East Anglia
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.569318 |