Becoming a profession : crafting professional identities in public relations
Since its beginnings in the WWI propaganda machine, public relations (PR)has had a murky image as the influential force at the sidelines of powerful groups in society. Despite this shadowy existence, the predominant professional body for PR, the Chartered Institute of Public Relations (CIPR)has look...
| Main Author: | |
|---|---|
| Published: |
Cardiff University
2013
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.569948 |