Emerging market penetration : the use of an institutional oriented network approach by travel service firms
This study strives to explore the phenomenon of emerging market penetration by travel service firms, and examine how these firms’ strategies may vary in different institutional circumstances.Driven by structural and demographic changes in both affluent and new world economic powers, the development...
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University of Strathclyde
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.570622 |