The definition, theoretical modelling and empirical research of front-line service employee corporate identity within a UK national grocery retailer : determining the FLE corporate brand identification construct
Over the past forty years the corporate identity literature has developed to a point of maturity where it currently contains many definitions and models of the corporate identity construct at the organisational level. The literature has evolved by developing models of corporate identity or in consid...
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Aston University
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.573471 |