Managing the impact of product variety and customisation on business function and supply chain performance : a comparison between the UK and South Korea
Mass customisation is displacing mass production, and a conspicuous trend is for businesses to extend the variety of their products in order to provide more tailored solutions and choice for customers. Flexibility-enhancing initiatives have been implemented in order to help businesses adopt customer...
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University of Liverpool
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.579402 |