A maturity model for media asset management : development and verification in a mixed methods approach
Media asset management (MAM) is a key factor in efficient and effective marketing processes, which is why the market for media asset management is expected to grow tremendously in the future. In the meantime, best-in-class companies have centralised their access to all digital media assets to assure...
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University of Surrey
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.580331 |