Capturing brand style using shape rules
Brand identity is important for consumer products because it is a means through which brands are recognised and perceived. It embodies the visual representation of the brand and it can be regarded as a manifestation of the brand style. Brand is recognised through a number of cues such as logo, shape...
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University of Leeds
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.582093 |