Promoting healthy hearts among British South Asians : the effects of message framing and cultural sensitivity on health behaviour

It is well documented that British South Asians (BSAs; people of South Asian origin residing in the UK) experience an elevated risk of developing coronary heart disease. The disease rate is approximately 50% higher than the national average. Many causal factors for this unfavourable risk profile hav...

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Bibliographic Details
Main Author: Daffu-O'Reilly, Amrit Kaur
Published: University of Leeds 2011
Subjects:
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.582121