The potential of wine from Greece in the UK market : a consumer segmentation approach
This study focuses on the factors influencing the wine purchasing behaviour of UK consumers and identifies the marketing implications for Greek wine exports. It aims to identify the different consumer segments of the UK wine market, and thereby, the potential target markets for wine from Greece. The...
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University of Newcastle upon Tyne
2009
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.582165 |