Towards the professionalisation of public relations in Malaysia : perception management and strategy development
The aim of this dissertation is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. This study approaches the issues from several perspectives including the so...
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Cardiff University
2006
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.583740 |