Antecedents and outcomes of mid-level marketing managers product-market strategy implementation behaviour
This thesis presents a study of mid-level marketing managers' behaviour in product-market strategy implementation with the overall objective of understanding how the performance of product-market strategy implementation might be improved. A literature review from a number of fields is conducted...
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Cardiff University
2006
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.583795 |