Adoption of Internet shopping for travel services
The study explores consumers' adoption of Internet shopping in the context of UK travel services. The key objective is to identify the profile of Internet shoppers and the antecedents of Internet shopping adoption for travel services. The study proposes a model for the prediction of Internet sh...
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Cardiff University
2006
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.583860 |