Ethnic minority consumer behaviour : a study of brand loyalty and its antecedents in the UK
The main purpose of the present study is to advance the ethnic minorities' consumer behaviour literature in the UK, since the majority of research in this field has been conducted in the US. This is achieved by investigating the consumer behaviour of first and second/third generation British-Pa...
| Main Author: | |
|---|---|
| Published: |
Cardiff University
2008
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.584460 |