Portraying older age in television advertisements : a comparative study between the UK and Taiwan
This thesis is a cross-cultural comparative study on media representations of older people in UK and Taiwanese TV advertisements. Three analytical approaches (content analysis, the constant comparative method and critical discourse analysis) were employed. The content analytical study in this thesis...
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Cardiff University
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.585048 |