All for one and one for all : encouraging prosocial behaviours through brand-convened consumer groups
Academic and practitioner interest in sustainable consumer behaviour continues to grow. Yet the focus remains on marketing appeals based on awareness raising, perspective taking and concern. Whilst such an approach may be suitable for an established niche of committed consumers, it continues to be i...
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Cranfield University
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.585437 |