An empirical study of the effect of brand personality and consistency between marketing channels on performance within the UK higher education sector
Over the past decade, increased pressure on Higher Education Institutions (“HEIs”) has contributed to additional national and international competition for students and funding. This has been compounded by policy decisions on the part of government. Such increasing competition has led to an increase...
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University of East Anglia
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.585553 |