Examining the interrelationships between the four stages of customer loyalty : a mixed method approach
Customer loyalty has received enormous attention from both academics and practitioners alike. There is growing evidence that keeping existing customers costs less than attracting new ones. Furthermore, loyal customers are expected to pay more, spend more and act as advocates for a particular service...
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University of Glasgow
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.586738 |