Brands and continuous economies
This thesis provides a sociological investigation of contemporary branding practices and their increasing investment in consumer involvement, participation and co-creation. Revisiting the role of brands in contemporary capitalism, it shows that brands are not discrete, purely economic entities, but...
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Goldsmiths College (University of London)
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.586866 |