Moderating effect of forecasting methods between forecasting criteria and export sales forecasting effectiveness : an empirical model for UK organizations
Over the last three decades important advances have been made in developing sales forecasting methods that more accurately reflect market place conditions. However, surveys of sales forecasting practice continue to report only marginal gains in sales forecasting effectiveness. This gap between theor...
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Kingston University
2013
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.587391 |