SME market orientation : relationship with supermarket loyalty card data
Market oriented organisations are firms which are well informed about the market in which they operate in, and utilise this market information and knowledge to create competitive advantage. This is particularly important for small to medium-sized enterprises (SMEs). In Northern Ireland (NI), particu...
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University of Kent
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.587562 |