The nature and scope of retail branding in small to medium sized enterprises
Brands and the management of brand equity has become a consideration of both marketing practitioners and marketing scholars. The complexities of brand management warrant study from a diverse range of theoretical disciplines and paradigms. This study seeks to explore branding from the perspective of...
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University of Ulster
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.588744 |