Online value creation
This thesis is based on a related set of nine papers I published between 2004 and 2010. Six of these papers are sole authored and I was the lead author for the three joint authored papers. Four underlying themes are identified which underpin the research I have done. Firstly, market entry through th...
| Main Author: | |
|---|---|
| Published: |
University of Kent
2012
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.593897 |