The global big business revolution and the challenge for large firms from developing countries : the case of the Chinese brewing industry

This thesis is a study of the challenge of the global big business revolution and the catch-up of large firms in relation to the Chinese brewing industry. Case studies on the global and the Chinese brewing industries, as well as Tsingtao Brewery and Yanjing Brewery, are conducted to study the topic....

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Bibliographic Details
Main Author: Guo, Yuantao
Published: University of Cambridge 2005
Subjects:
337
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.599784