The impact of the Far East on the UK ceramic industry : design, marketing and consumption c1990-2010
The overarching focus of this thesis is to explore UK ceramic manufacturing strategy, marketing and design, in response to the impact of the Far East from c1990-201O, in a context of globalization and marketing literature. Within the period, Far Eastern ceramic imports have surged, and UK ceramic br...
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University of Sunderland
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.606825 |