Mirroring Ghanaian society through slice-of-life radio advertisements
This thesis explores radio advertising in Ghana, focusing on the characteristics of a genre that is often termed 'slice-of-life' and that is popular with advertising producers. Slice-of-life adverts seek to represent a version of real life: specifically, the social reality of the target au...
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Open University
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.606961 |