Investigating website usability and behavioural intention for online hotel reservations : a cognitive perspective
The problem area identified for this research is to define the cognitive factors and Customers’ Critical Information Requirements (CCIRs) that affect the customer decision making process when they book their hotel reservations online. The purpose of this study is to define the CCIRs and the (re)desi...
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Brunel University
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.607533 |