The effect of interpreted filmic signs on destination image through a consideration of semiotics
Various research studies have analysed the relationship between film and tourism and the effect of film on destinations and destination image. Destination managers are aware of the potential of film on destination awareness and promotion. Films can offer destinations a promotion viewed by millions i...
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Oxford Brookes University
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.616305 |