Husbands' and wives' conflict resolution strategies used in joint purchase decision-making processes : a cross-cultural perspective
It is a common view that husbands and wives make decisions to purchase most major household purchases jointly. Joint purchase decision-making processes are also perceived to be complex, unstructured, and to involve conflict. Consequently, the key question facing marketers and marketing academics is...
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University of Manchester
2005
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.616996 |