The role of brand names in determining private label image and purchase intentions
This dissertation investigates the determinants of image and purchase intentions for own brands through the development and testing of two models. The first model addresses where private label brand image comes from. There have been claims that own brands derive their image from the retailer's...
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University of Manchester
2004
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.620752 |