Choice evaluation and context effects
Behavioral research has long documented that the choices an individual makes do not always follow the maximization of expected values. To describe the utility an individual maximizes through his or her choices, one class of models - static models - has been previously developed. These models are rev...
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University of Warwick
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.629109 |