Untangling home and host country influence : the case of foreign firms' distribution channel management in China
This thesis reports a research on foreign firm - local distributor relationship in China, the way in which foreign firms design and manage their distribution system. The primary objective of the study was to identify the main patterns of these relationships and the factors that create them. There ar...
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University of Manchester
2007
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.630472 |