New product development for consumer service businesses
In this study of "New Product Development ("NPD") For Consumer Service Businesses", an attempt has been made to develop some of the insights that have emerged in previous research. The findings in this thesis represent the author's understanding of how the management of NPD...
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University of Manchester
1992
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.631238 |