Multimodal human-computer interaction for enhancing customers' decision-making and experience on B2C e-commerce websites
The main aim of this thesis was to identify, complement and refine the factors that contribute to users’ intention to purchase, satisfaction and attitude toward using a particular B2C online environment, as well as the causal relationships between these factors. A systematic literature review on Inf...
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University of Leicester
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.631525 |