A critical evaluation of the retail sales function in achieving fully integrated marketing communications (IMC) within the UK domestic new car market
The researcher's research interest is in the area of integrated marketing communications (IMC), and specifically for the category of products often referred to as 'high involvement goods'. Some service categories could also classified as 'high involvement' in terms of the co...
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University of Liverpool
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.631687 |