The Role of personal values in the supermarket purchasing behaviour for fairtrade food products in the UK
The fairtrade market in the UI< has witnessed significant growth over the past decade but there is limited understanding about the factors driving such substantial retail sales growth. The fairtrade movement and some fairtrade researchers claim the growth is as a result of increased fairtrade awa...
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University of Kent
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.633657 |