Multi-channel retail strategic implementation issues and the role of internal marketing : a study in the UK retail sector
A multi-channel retail strategy is viewed by many academics and practitioners to be the success model for most retailers. Yet, while there are many benefits associated with using multiple channels to sell products and services to customers likewise there are numerous difficulties. Despite this, the...
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Nottingham Trent University
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.635155 |