Selling the sizzle : General Motors car advertising in the 1950s
This thesis examines how General Motors utilised myth and fantasy in selling the "sizzle" of their cars in the 1950s. Despite the total lack of technological innovation GM managed to sell large numbers of cars by persuading consumers that their products were new and exciting. This thesis a...
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Swansea University
1995
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.637713 |