An evaluation of the World Wide Web as a strategic marketing tool for the Egyptian hotel sector
An analysis of the literature on web marketing of hotel websites reveals the potential of the World Wide Web (the Web) to enable small hotels to compete with international chain hotels in the global marketplace. However, the literature also emphasizes the importance of branding in determining consum...
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Swansea University
2003
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.638295 |