An investigation of Country of Origin (COO) effects on elite Sri Lankan consumers' attitudes and purchase intentions towards hedonic and utilitarian products
Against the background of several theoretical and methodological criticisms on country of origin (COO) effects research, integrating the Means-End-Chain (MEC), this study investigated the effect of MEC based product COO images on elite consumers’ attitudes and purchase intentions towards local and f...
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Northumbria University
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.639847 |