The antecedents and consequences of brand commitment towards luxury brand buying behaviour : a study of mainland China
Over the last 30 years, China has moved to establish itself as a global economic superpower. This has contributed to the Chinese luxury market becoming one of the largest emerging markets on the world stage in the last two decades. However, the market is still at a formative stage and knowledge abou...
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Northumbria University
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.639869 |