The impact of financial service type on consumer relationship engagement motives : an empirical investigation of retail banking consumers
This thesis contributes to the body of knowledge on relationship marketing, specifically consumer relationship behaviour in the early stage of relationship engagement among financial services consumers. The purpose of this thesis is to explore the motives for consumers to engage in a relationship wi...
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University of Edinburgh
2009
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.640548 |