Insurance underwriting and broking in the London insurance market : the role of reputation and trust in the insurance decision making process
The importance of reputation for corporations is increasingly acknowledged and it is generally recognised that a good corporate reputation can create a competitive advantage. The even higher relevance of reputation for the insurance sector due to the intangible nature of its products is also accepte...
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University of Southampton
2015
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.640768 |