The effects of country-of-origin image on consumer product involvement : a Pakistani university teachers' perspective
This study aims at investigating the consumer behaviour (of University teachers) in Pakistan with reference to the effects and association of country-of-origin (COO) image on consumer product involvement. In order to have in-depth insights, the construct of COO-image is studied in terms of the count...
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University of Salford
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.644762 |