The nature, impact and development of customer-oriented behaviour : a case study in an Icelandic service context
For the last few decades the importance of customer orientation for the success of service organisations has been emphasised in the academic and applied literatures. While the importance of the concept remains largely beyond dispute, scholars have suggested various definitions and applications of th...
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London School of Economics and Political Science (University of London)
2000
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.645545 |