Imitative market entry strategies : the role of strategic orientation, resources, capabilities and absorptive capacity
Despite being more common than innovation, little is known about the strategies involved in imitative market entries and the capabilities enabling their executions. Drawing on the Resource-based View and Competitive Dynamics perspectives, the study examines the role of marketing capability, technolo...
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Cardiff University
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.649439 |