An empirical assessment of the impact of brand trust on consumers' repurchase intention of national dairy products in China : a brand and consumer relationship perspective
The Chinese national dairy industry has experienced a series of scandals owing to dairy firms' aggressive pursuit of profits and neglect of product quality guarantees since the 2008 melamine case. This perceived violation of trust has affected consumer perceptions of and behaviours toward the n...
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University of Essex
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.654434 |