Improving marketing decisions through the use of choice models
The importance of forecasting brand sales has grown as markets become increasingly competitive and the cost of failing increases. Approximately two-thirds of new consumer product goods are discontinued within two years of launching. An accurate forecast of brand sales based on a robust measurement o...
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Lancaster University
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.654448 |