Brand extensions into the hospitality industry by luxury fashion labels and national identity : the cases of Hotel Missoni Edinburgh and Maison Moschino
The luxury fashion industry is closely intertwined with the phenomenon of brand extension. Italian labels have been particularly active in this regard, consistently associating their name with a variety of products and extending into sectors that are sometimes rather distant from the core where they...
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Nottingham Trent University
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.658373 |